SEO is a lot of work. If you currently run a website or provide SEO services for clients, then you don’t need me to tell you just what a lengthy and difficult process this is, or just how many different factors there are to consider.
You can work tirelessly posting content and building links for months on end, but that doesn’t guarantee you any kind of success. And even when you are successful and you manage to get your site to the top of the rankings, it only takes for Google to decide to alter their algorithms, or for a competitor to crop up and you can find your good work undone.
With SEO being such hard work then, it’s rather important that you do everything you can in order to make the most of it and to maximise your efficiency.
With all the hard work you’ve done into getting your links to the top of the SERPs and getting people to your site, it’s crucial that you don’t squander that and that you squeeze it for everything it’s worth. Here we will look at how you can get more out of your SEO and be more efficient with your links.
Google Remarketing
Google remarketing is describes an option available to advertisers through AdSense that allows them to use cookies and thus target very specific people. For instance then, this would allow you to target people who had visited your site already and to tailor your advertisements based on specifically what they had been looking at.
For instance then, you could create an advert promoting an eBook or other product on your site and show it only to people who had visited your blog and read articles on the same topic.
That way you can reach out to the people you attracted by SEO more than once making it much more efficient and putting that effort to much better use. At the same time though, you’ll also be getting more out of your PPC campaign – as someone who has visited your site will be more likely to actually want to visit your site.
Mailing Lists
Most websites really emphasise immediate monetisation and base their success on how many add clicks they get or how many people buy their products. This is a reasonable strategy and can be quite profitable if you monetise well and get enough visitors, but unfortunately even the best monetisation isn’t going to be effective 100% of the time.
Sometimes then, people are going to visit your site only to look around briefly and then leave. So the question you need to ask yourself is how you are going to make the most of those kinds of visits?
And one answer is to use a mailing list. If someone isn’t happy to buy a product right now, that doesn’t mean necessarily that they won’t be happy to sign up for more information and this then allows you to reach out to them again in future and to perhaps get them to buy something then when they might otherwise have forgotten.
Data
Another use for your SEO when no one buys anything is for collecting data. This is something you should be doing using your webmaster tools and it’s crucial for you not to ignore this. This way, even when someone comes to your site and stays only a couple of seconds before leaving, that visit hasn’t been ‘wasted’.
While they may not have earned you any money there and then, the fact they visited and didn’t stay long is useful data that you can use to look for patterns and trends. Look at where the people who stay longest on your site are coming from, and what computers they are using, and then think about how you can better target those people, or what your target demographic should be.
Monetisation
And finally, make sure that you are monetising your site as well as possible by selling products and affiliate items. As much as possible you want to avoid AdSense and other monetisation that forces people to leave your site: after working that hard for the traffic the last thing you want to be doing is sending it away again for just a few cents…
